Sunday, September 4, 2011

Airtel Rising Stars to Train at Manchester United Soccer Schools Camp

Football is the most famous sport globally with ability to connect various cultures as well as empowering communities; Bharti Airtel Kenya has introduced what seems to be its own version of Sakata ball with greater rewards. Safaricom is Kenya’s biggest mobile service provider by market share followed by Airtel, over the past few years; the country’s largest service provider initiated Sakata Ball (a school based football competition) program. Emerging reports indicate, Airtel has started its own version of the competition where winners will pocket cash prize as well as train at Manchester United Soccer Schools camp based in Tanzania.

Airtel has decided to conceptualize a unique foot ball talent competition across its 16 markets in Africa with a view to nature and develop emerging talent into super stars. Football game is known to bring together all sorts of people across the globe with common goal of winning, on the other side, footballers earn their source of livelihood from the sport hence its importance. Mobile service providers in Kenya continue to engage in different activities with intention to woo more subscribers to their networks; Sakata ball from Safaricom has so far been a success attracting more participants from all regions in Kenya; however, there are many shortcomings such as low price rewards of which Airtel is bagging to make its Rising Stars Pan African Soccer talent program better.

According to Airtel Kenya, the program will mainly pay more attention on identifying and building soccer talent from the grass root level up to the national level; in addition, the Pan African soccer talent program will provide a platform for upcoming youths aged below seventeen years to display their talent to some of the best scouts, coaches with a view of furthering their football skills. The structure of the Rising Star program will be organized from regional to national tournaments that will later culminate to exclusive Manchester United soccer clinics in Tanzania and Gabon. The program was established as a result of Airtel’s partnership with a leading European football club Manchester United and as part of four year sponsorship and mobile content agreement signed to allow the mobile service provider tap in to the Manchester United deep reservoir of technical resources and sports marketing expertise.

Airtel Rising Star Pan African Soccer Talent Program Rewards;
  • National Tournament Winner: Kshs.50,000 worth of books, 2nd Runners Up: Kshs.50,000 worth of books
  • Soccer Clinic: 4 youths (2 girls and 2 boys) will get chance to train at Manchester United Soccer Schools Camp in Tanzania.

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