Saturday, June 1, 2019
Tuesday, May 21, 2019
Wednesday, September 3, 2014
Tuesday, September 2, 2014
How Movitel has changed the life of Mozambican people: From a house helper to a boss – one in many fairy tales created by Movitel
There are different business models applied by telecom companies. For instance, Vodacom follows a traditional operation method by building up the basic network infrastructure, then holding marketing and sale activities focusing in potential areas of customers. Another example is Airtel, which pursues an infrastructure sharing model for its telecom projects in many countries. As being late entrant to the Mozambican telecom market, Movitel has chosen to invest on a strong network infrastructure and distribution channel throughout the country to provide services nationwide.
While urban market with 40% total population witnesses a fierce competition among operators, the rural areas seems to be neglected. Therefore, Movitel has endorsed an initiative focused on offering full telecom services in rural and underserved areas in Mozambique, including mobile, fixed phone and Internet. The company has built up a great network infrastructure of 2,800 towers – accounting for 50% nationwide, 25,000km fiber optic cable – accounting for 70% nationwide. It has a widespread supplying chain to every village with 153 shops, 12,600 agents and points of sales and nearly 4,000 direct sales staffs. Especially, in order to take care of customers in the case of scattered and low-density population like in Mozambique, Movitel applies a door-to-door model. With Movitel, local people can be served and cared at their house instead of walking far away to reach the shop or agent. This unique way not only helps Movitel spread out its services quickly but also gaining strong support from the local people thanks to the jobs and services Movitel brings to them. As a result of this, it is currently dominating the rural areas with more than 80% of market share.
Besides, the low and flexibly tailored tariff plan for different customers also makes it easier for the people to access telecom services. Furthermore, with an aim for sustainable development before earning profit, Movitel has organized many social programs including free Internet broadband to schools, subsidizing handset cost for rural users, offering special packages designed to support low-income users such as farmers or students.
By deploying a mobile network infrastructure in rural and remote areas; providing free Internet to 2,500 schools; and generating nearly 20,000 jobs in rural areas; Movitel has considerably contributed to uplifting the telecommunication status of the country and creating the field for e-commerce in Mozambique. After 2 years, Movitel’s initiative has helped increase the telecommunications coverage in Mozambique from 60% to 85% nationwide and from 35% to 70% population. Mozambique is now among the top three nations in terms of fiber optical cabling infrastructure in Sub-Sahara Africa.
Consequently, Movitel has set the right platform, which is mutual beneficial for customer and itself. Movitel’s initiative is leading in increasing their subscriber base thus raising their market share. Customers are benefitting from a strong and reliable network available countrywide, majority of who will be loyal to Movitel’s brand due to their strategy and effort to reach them. For these reasons, the switching rate from Movitel’s competitors to become its customers can be expected. This can be proved by the number of 5 million subscribers (making up 32% of market share) it has achieved since its inception in May 15, 2012 and it is poised to take the lead in the market in the coming time. Total revenue in 2013 is US$154.5 million, bringing the company US$8.8 million profit.
The significant success of Movitel has proved the unique but effective investment strategy of Viettel. Affiliates of the group in Cambodia and Laos, respectively Metfone and Unitel are leading the market in terms of subscriber and revenue. Others including Natcom in Haiti and Telemor in Timor-Leste are taking the second positions in the markets and promisingly opting the first position within this year.
Thursday, February 6, 2014
Friday, January 17, 2014
Airtel Kenya and Chandarana Supermarkets now offers 5% discount plus free home delivery on Purchases made with Airtel Money
Tuesday, December 24, 2013
KTN, NTV, CITIZEN alongside affiliated TV Stations Goes Off-Air Following Dismissal of their Petition
Thursday, December 12, 2013
Thursday, September 12, 2013
Nokia today announced the availability of the Nokia Lumia 625 smartphone across East Africa, offering affordable high speed connectivity with a big 4.7” screen for a leading entertainment experience.
The Nokia Lumia 625 is available in a range of colours at the following recommended retail prices:
Kenya: KES 28,900
Tanzania: TZS 525,000
Uganda: UGX 839,000
With a new expression of the award winning Nokia Lumia design, the Nokia Lumia 625 offers the choice of semi-transparent changeable shells; available in white, black and yellow which add to the Live Tile personalisation brought by Windows Phone 8.
Nokia Lumia 625 brings a rich selection of exclusive high end innovations to a lower price. These include a range of integrated camera applications like Nokia Smart Camera, which allows users to capture the perfect shot every time, and Nokia Cinemagraph, which transforms pictures into living memories.
The Nokia Lumia 625 is 4G/LTE ready smartphone, capable of offering up to 10x faster video streaming and internet surfing*. Content like games, apps, and free navigation with HERE Maps and Drive are also easier to follow on its big screen. It offers access to over 165,000 apps and leading Nokia services out of the box.
“The Nokia Lumia 625 combines high end innovation and experiences with a stunning 4.7” screen and high speed connectivity, to bring entertainment to new audiences on a budget,” said Bruce Howe, general manager for Nokia East Africa. “This is a great addition to our Lumia portfolio in the region and shows our commitment to constantly bringing innovation at every price point”.
Running Windows Phone 8, the Nokia Lumia 625 provides leading personalisation with changeable Live Tiles that update direct to the home screen, whilst the People Hub makes it easy to stay connected with friends and family. There’s also Xbox Live, Microsoft Office integration and 7GB of online SkyDrive storage that add to the 8GB of in built memory, and SD memory card support of up to 64GB.
*Dependent on availability of 4G/LTE network service in market
Nokia Lumia 625
Windows Phone 8
4.7 inch WVGA @ 201ppi with Sunlight Readability Enhancement, High Brightness Mode, Color Enhancement and Super Sensitive Touch
1.2GHz, Dual Core
Main: 5MP Autofocus, LED flash ,1080p@30fps, VGA front facing camera
8GB with support for up to 64GB SD card
Thursday, August 22, 2013
Statue to commemorate the launch of Lenovo’s new Android tablets in Kenya, Nigeria and South Africa.
PC Supplier, Lenovo has announced plans to create a uniquely African Android statue. This landmark campaign is to commemorate the launch of the Lenovo A1000, A3000 and S6000 Android tablets in Africa.
The most famous Android statues have been created by Google and are located at their corporate headquarters (Googleplex) in Mountain View, California. These statues document important milestones in the history of Android and have traditionally been based on the code names for the versions of Google's Android mobile operating system, which are named alphabetically after desserts: Cupcake, Éclair, Frodo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean.
It has been rumoured that the next official version of Android will be called Key Lime Pie, a traditional American dessert – but Lenovo has decided to launch a campaign to ask Africans what they would name it if they had a choice.
Lenovo will then build a statue, modelling it after the winning name. The campaign is accompanied by a social media competition on Lenovo Africa Facebook page (www.facebook.com/LenovoAfrica) asking Android and Lenovo fans, in South Africa, Nigeria and Kenya, to name the statue. The winner of the best and most creative name will receive a hamper full of Lenovo goodies worth USD 2,000. The winner will be chosen by Lenovo and the Africa Android statue will be unveiled in October this year.
“We are thrilled to create Africa’s first ever Android statue to celebrate the launch of our new range of tablets,” commented Graham Braum, Country Manager of Lenovo Africa. “Our latest Android tablet family is perfectly matched to meet our customers’ demands. We’ve noted that 7” tablets are well accepted, particularly by young, active users who are always on the go, so we’ve created devices that address these customers’ needs, as well as devices for more demanding gamers and multimedia users. We are confident that our Android family will appeal to customers across Africa as we’ve made them highly accessible and flexible to serve multiple needs, styles and budgets.”
Lenovo’s new Android tablet range starts with two new A-series 7” tablets designed for optimal mobility while still packing a performance punch. The A1000, with Dolby® Digital Plus, will deliver a dazzling experience for music and entertainment lover, while the A3000, with its ultra-responsive quad-core processor, is high-performance tablet that’s portable enough to slip in your jacket pocket. .
Alongside these models, Lenovo also launched the new and stylish S6000. The slim, light and comfortable to hold tablet is powered by a quad-core processor and delivers the performance users need to enjoy the latest apps and games on Android 4.2 Jelly Bean, while its 10.1" HD IPS mutitouch display guarantees a bright and vivid viewing experience.